Digital Marketing Canvas's Creator
Jeremy Corman
Starting out in the startups world of Los Angeles, Jeremy came back to co-create Café Numérique (a growing tech community in many cities such as Brussels, Paris, New York City, London, Kinshasa,...) and the web agency The Bocal
Description of the Digital Marketing Canvas
The DMC is a practical guide to develop a strategy to accelerate business growth. It's made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,... It's a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. As you go to through the process you'll learn how marketing fundamentals and online customer lifecycle work together. The DMC provides companies a structured approach to articulate their value proposition with marketing tactics and digital technologies.
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Value Propositions
Promise of value to be delivered (benefits and unique differentiation).
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Mission
The company’s purpose and reason for being.
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Vision
The company’s long-term, aspirational business goals.
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Brand
Complete expression of the company that is being communicated creating an experience in the public, both rational and emotional.
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Target Audience
The customers (existing + ideal) the company serves.
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Marketing
The company’s market position relative to competition.
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Acquisition
Getting visitors from scalable channels.
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Activation
A measurable first happy experience to get to ‘aha moment’.
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Referral
Users referring the product to their peers.
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Revenue
Monetizing users behavior.
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Retention
Getting users to come back to AARR sections (as much as possible).
